The design challenge consisted of designing a user profile for any device and product/brand.
As I am an avid movie-fan and love to hang out on IMDb, I had a look at their profile pages. As I feel they look very outdated and uninspiring, I decided to see what I could do about that.
I wanted to use a large image and make the whole site feel a little more like a social network for movies rather than just a fancy border for your ratings list.
As it came out, I like how the key statistics really stand out and allows you to brag a little about how much of a movie geek you are.